Abstract

The Value-Framing and Nudging (V-FaN) approach was created by Dr. Travis Manroe as part of his research on improving parent engagement in high schools. Its is a communication strategy that blends persuasive value framing with subtle behavioral nudges to increase audience engagement. It works by aligning messages with recipients’ core values while using behavioral cues to make participation easier, more appealing, and more likely. This method is important because it helps schools and organizations connect with hard-to-reach audiences, fostering stronger relationships and improving response rates without increasing communication costs.

The P.A.R.E.N.T framework—Personalization, Accessibility, Relevance, Engagement, Nurturing, and Trust-building—is a model for designing communication and outreach strategies that foster stronger school–family connections. It works by ensuring messages are tailored, easy to access, meaningful, interactive, supportive, and rooted in trust. Created by Dr. Travis Manroe, this framework is important because it provides a clear, actionable roadmap for schools to move beyond simple parent involvement toward genuine, sustained parent engagement.